If you're ready to dramatically increase the results of your training programs without blowing your budget and withoutgimmicky "tricks"...
If You Had The Chance - Right Now, Today -
Would You Trade In One Medium Cheese Pizza
For A Flood of Raves and Results from Your Training Activities?
ATTENTION: Read on to find out how only $120 for 1 year, will get you access to proven strategies for generating measurable results from your training and performance improvement efforts - and why "The Trainer’s Trainer" Bob Pike would share his secrets for only a fraction of their real value.
Update: Bob Pike's Creative Training Techniques Newsletter™ is now a complete membership site! Click Here for a quick glance at what's included
From:Bob Pike CSP, CPAE-Speakers Hall of Fame
Date: Tuesday, 9:42 AM RE: Increasing the fun, involvement, and results of your training efforts
Dear Friend,
Imagine someone showing you how to take your training to the next level, without forcing you to buy something first.
Imagine someone saying, "Here's how you do it ", before you spend a single penny -- or fill out a form --or join a list.
Sound good?
Well, your imagination is going to become a reality right here, right now!
If you're willing to read the next few paragraphs, I'll give you a simple blueprint you can begin following today that makes more sense than most seminars or workshops that have hundred or even thousand dollar price tags!
Seriously!
I'll explain to you the exact three things I have personally done to create added value and make a difference in all of my training for more than 35 years.
More importantly, these are three things that you can do - must do - in order to insure that your training delivers the results that both you – and your clients want.
Fact:There are no exceptions to the three keys to increasing impact from training that I'm about to share with you. You will not find a single training and performance improvement "success story" on the planet who does not, to some degree, use these three simple things I'm about to point out to you. They work for everyone who uses them.
That's the good news:
It doesn't matter.
It doesn't matter who you are or what your "experience level" is.
It doesn't matter what content you teach.
It doesn't matter what you are currently doing to achieve results.
I don't care if you're training customer service, safety, sales, leadership, or how to use a computer – online – or in the classroom. If you're a trainer or manage a training function (whether you design and deliver your own programs or buy them “off-the-shelf” from someone else), then I can tell you how to increase the impact and provide measurably greater results.
So, answer just one question and let's dive in...
How Do You Currently Measure Your Results?
Go Ahead – define it – is it smile sheets or do you actually pre and post-test?
Do you track use of what’s learned back on the job – or do you actually use metrics to demonstrate measurable value to your clients in dollars and sense?
Regardless of your current measures – What do you want your results to be? Increase smile sheet ratings, improve test scores – go to another level entirely? Then do this to get there...
What results do you actually get from your training??
Do you want straight tens on your evaluations? Do you want all participants to score 90% plus on the post-test?Do you actually want to see results when you use level three (it gets used) and level four (it makes a measurable difference to the organization) results?
Go ahead; figure it out in your own mind.Verbalize it.Write it down.
Now, I can't tell you how much, but I can tell you how .
The question is simple:
"What does it take to grow the impact of my training and performance efforts and have my clients recognize that what I do for them is an investment – not a cost?"
In carefully examining my own training and performance consulting business - and in studying the successes of hundreds of my colleagues and clients - I've discovered that there are three simple keys to increasing the impact of any training or performance intervention.
And here they are...
How To Make As Big A Difference From
Your Training and Performance Improvement Efforts As You Want
Key #1: Make Sure You Have The Right Solution
The first key to adding value and making a difference in the training function (or making money if you're a training and performance consultant) is to make sure you have the right solution.
That is, you need to carefully examine performance problems that come your way. When performance is the question, training is actually your sixth answer.
Do you have the ability to walk your clients (either internal or external) through a 3 step process (I call this my Performance Solutions Cube) so that both you and they are convinced before one penny is invested or one minute is wasted that you have a workable solution that will solve the problem and get results?
There are few parts of an organization that cannot improve performance. Your job is to help them find the right solution - and then help them implement it. Your focus needs to be on results, not activities.
Your job is to help as many of them as humanly possible. You want your training and performance improvement efforts to reach as deeply into the organization as possible.
Key #2: Increase Participation Whenever You Can
A second key to training and performance impact is to increase participation - That is, you need more involvement in all of your training programs. In 451 BC, Confucius said, "What I hear, I forget; What I see, I remember; but What I do, I understand." Over 2,000 years later, this is still the most succinct formula for improving performance I've ever heard.
Why is this important?
In simple terms, just because I've said it, doesn't mean you've learned it. Our training and performance improvement efforts must be focused on people doing things differently. To do that, they must both remember and understand.
But, without involvement and participation, that just can't happen. Increasing involvement and participation in the classroom though will not automatically increase the results that you're looking for - we must also increase involvement before and after training. This participation includes not only the participant, but also the manager or supervisor that sends them. Why? Because only when the manager sees the value will the participant have the support needed to practice the skills and apply the knowledge once they are back on the job. Only when the manager sees the value will he or she properly prepare a participant to attend training so that they are fully engaged. This means that the manager now sees training as an investment, not a cost.
Key #3: Have A "Pain Conversation"
The third key to increasing your impact is to have a "pain conversation." In other words, help your clients quantify in both time and money, the cost of living with the current situation. You're working hard to deliver training that is as good as you can make it - now make sure that the training is viewed as a solution, not just an activity.
One of the first things a trainer learns is Kirkpatrick's four levels of evaluation:
1. Did they like it? - Measured through end of course evaluations, often called "smile sheets."
2. Did they learn it? - Measured through careful pre and post course testing.
3. Did they use it? - Measured by post course on the job observation and participant and manager interviews.
4. Did it make a difference to the organization? - Measured by changes in metrics agreed to before the performance solution is implemented.
Which of these do you currently use? How well do you use them? For more than a dozen years, I've been telling people that we need to turn Kirkpatrick upside down! Why? Because currently, 90% of all organizations use level one evaluation, and less than 5% use level four.
Yet the real value of any training or performance solution lies in level four. For too long, we've been told that it is too expensive, too difficult to measure, etc. I think there's another reason. We're scared. We're afraid that if we did measure it, we'd find that our training adds no value and makes no difference. So we avoid it.
I'm here to tell you that you don't have to. It is possible to measure it, it is not all that difficult, and if you are following our guidelines, you'll demonstrate over and over again that what you're doing is making a difference - a huge difference!
But it takes two things to measure at level four:
1. Having a "pain conversation" before any intervention takes place.
2. Digging deep enough to have your client understand the real cost of continuing to live with the problem.
Why is this important? Because training is a process, not an event - and that process must involve and deeply engage each person in order to maximize results. That is the true purpose of training - to get results!
Decision makers will routinely approve $20,000 for a training program. Just as routinely, will they invest 10X that amount for a solution that offers a 5 to 1 return on investment!
I have seen this happen over and over again within The Bob Pike Group. Clients will call ready to spend money on training, but after a pain conversation, they will invest 10 or 20 times the amount because we have helped identify a performance problem or series of problems, identified solutions, identified metrics which quantified the real cost of allowing the performance problem to remain, and then supported implementation of solutions which yielded real, measurable, level four results for our clients!
How much would you pay for a solution that cut a $1.4 million annual loss in hard dollars to less than $300,000? And when your client (either internal or external) sees that kind of result, are you viewed as a mere provider? Or are you moving up the scale to becoming a trusted advisor?
I think we both know the answer - and I can tell you that I want to be a trusted advisor, not a mere provider - don't you?
If you want to increase the impact and results of your training and performance solutions, then these are the three things you need to do:
Increase your focus on finding the right solution.
Increase your participation in every way you can – both in the classroom and outside the classroom.
Increase the number of pain conversations you have.
There's your four-year training and performance solution education all boiled down into a simple action plan. If you do those things, you will increase your impact in providing training and performance solutions - Guaranteed!
1. Focus on solutions, not activities.
2. Increase retention and attention through participation.
3. Have pain conversations to quantify the benefits of your solutions – not because you say so, but because your clients say so.
That's how you grow your impact. That's how you grow your influence.
It all comes down to adding value and making a difference.
That's where I come in.
Introducing...
"Bob Pike’s Creative Training Techniques™ Membership Site"
Bob Pike shows you exactly how to add value and make a difference in every area of training and performance improvement.
LOCK-IN NOW FOR ONLY $120.00 PER Year!
Purchase your Silver Membership Today!
"Bob is my go-to source"
For the trainer who wishes to move beyond lecture-based training, I recommend Bob Pike’s participant-centered seminars and in-house consultants.
Our staff has applied the ideas that they’ve learned from Bob and his consultants to make the training we offer our clients more effective. Hundreds of other organizations do the same thing.
Ken Blanchard, Ph. D.
Author of the One Minute Manager
"I'll take you 'Behind-The-Scenes' and SHOW you exactly
How We Add Value and Make A Difference in Training and Performance – and How My Colleagues – the Acknowledged Experts in the Field Do the Same
I've been one of the featured speakers at the key training and development conferences every year since 1977.Whether it’s the American Society for Training and Development’s International Conference and Exposition, Training Magazine’s various events, or Elliott Masie’s Conferences – I’m on the program, and my sessions are among the top draws and receive among the highest evaluations. Why?Because everything I do is focused on helping others become successful – transferring what I know and can do to others – so that they are heroes in their companies and with their clients.It’s not about me – it’s about you!
And those who've submitted testimonials for my programs, products, services, and processes are like a Who's Who of Training and Performance Improvement:
Ken Blanchard
Elliott Masie
Mel Silberman
Allison Rossett
Don Kirkpatrick
Jim and Dana Robinson
Just to name a few.
And the three things I've spoken about, been interviewed about, counselled about, and have received testimonials about are...
Increasing management buy-in
Increasing participation
Increasing transfer and results
and
Doing all three cost-effectively
I know how to get it done. The fact that you're here at this moment reading this letter indicates that I do it fairly well. (Hint: It didn’t cost you a penny for all the information you’ve received up to now!)
But, you know what? This isn't about me. It's about you!
It's about you and your training and performance improvement results. And, believe it or not, I really would like to help you add value and make a difference in everything that you do.
Free 5-Day Mini-Course
5 Amazingly Simple Things You Can Do To Add Value and Make A Difference in Your Training and Performance Improvement Efforts
FREE:Want to increase your training impact? Get your complimentary subscription to Bob's new e-course now...
Training and Performance
Improvement Mini-Course
Lesson 1: How to Effectively Open Training Programs
Lesson 2: How to Effectively Close Training Programs
Lesson 3: How to Creatively Revisit Content to Increase Retention and Application
Lesson 4: How to Make Get Management Support for Training
Lesson 5: How to Improve the Transfer of Training
The mini-course is FREE and only available through this offer.
Join below and receive your first lesson immediately without any delay.
To teach you how to maximize management buy-in.
To teach you how to maximize participation and involvement.
To teach you how to reduce development time and increase retention, transfer, and application.
I’ve been writing the newsletter since 1987, but with modern technology, it’s time to take it to a new level and to provide you with greater access and more content than ever before.
"Your in-depth knowledge and professionalism shine"
Bob Pike has always been on the cutting edge of practical approaches to learning and training. His newsletter continues that leadership, focusing our attention on the need to have complete processes for building and delivering creative training that will increase the productivity of our organizations.
The newsletter is filled with nuts and bolts, practical processes and techniques that can help you insure that you are delivering results to your organization, not merely events.
Elliott Masie
Founder, the MasieCenter
Author – The Computer Trainer’s Handbook
Bottom line: You're going to learn how to increase the results from your training and performance improvement efforts, with the least amount of effort possible.
I'm not going to give you a bunch of theories and ideas. I'm going to give you exactly what I have personally done in my business to see real results, and I’ll be bringing you the best ideas of the thought leaders in the field as well.
Instead, you're going to learn time-tested, proven-effective techniques that really do work – that get results over and over again!
You’ll be able to systematically implement tiny changes into your training and performance improvement efforts that will enable you to see immediate results – and see those results grow – month after month.
As a member of the Creative Training Techniques™ Newsletter Membership Site, you'll receive seven valuable benefits every month:
1
Digital Delivery of the Newsletter At the beginning of the month, you’ll receive the newsletter electronically.This enables you to click on recommended links right away to access bonus content or visit recommended sites.
2
Print Delivery of the Newsletter* (Is not included with Silver-Go Green Membership)
For Gold and Platinum memberships, at the same time we deliver your newsletter electronically, we put your “hard copy” in the mail.Many subscribers like to highlight and flag their newsletter and put them in binders for ready reference.Getting a print version ensures high quality.
3
Archives Access
As a member, you'll have instant admission to the archives where hundreds of dollars in valuable content have been stockpiled for easy access anytime you want.
Advantage #1: When you become a member, you will immediately have access to all PREVIOUS month's audio's, videos, downloadables and article updates for the past year.
Advantage #2: When new materials are added, you will continue to have access to them for twelve full months since you’ll want to refer back to the site as a reference. It's the ultimate resource!
4
Member's Only Forum (Third Quarter this year)
Note: This is a will be a REAL "community" where members ask for, receive, and offer assistance to mutually improve each other’s training and performance improvement efforts.
That's right, I'm PERSONALLY INVOLVED by making posts to the forum on a regular basis.
5
Downloadable Library
Each month we add new openers, closers, revisit techniques, learning games, etc. to the Member's Only "downloadable library".
These are high-quality, valuable resources - some would ordinarily cost you up to $47 or more elsewhere, and most can't even be found elsewhere!
Yours free as a member - and the library grows every month.The archive is available for one year.
6
Interactive Participation
As a member, your input helps control what is added to the site. This is because of two built-in functions that are possibly the most valuable part of the membership:
Function #1: Ask A Question. Several times each month, I'll review questions submitted by members and will answer them as full 3-5 page article updates for all members to access.
Function #2: Suggest A Topic. Additionally, you may suggest topics for the article updates, allowing me to write about what's most important to you and your business!
Both of these are available by clicking on a link inside the member's area.
7
Recurring Monthly Commissions
We have a private affiliate program that pays 25% monthly commissions for any other members you refer through your unique affiliate link...for the lifetime of their membership!
You earn commissions MONTH after MONTH for as long as your referred customers remain active members.
With ready-made materials (including re-brandable PDF reports, articles, solos, etc.), all you need to do is GIVE AWAY the affiliate content to get started immediately promoting the site.
Of course, this is optional. But, it is also exclusively for member's only.
(Note: Click here for a preview of some of the specific EXCLUSIVE articles and reports available in the archives when you join today.)
As you can see, you'll get access to - literally - everything you needin order to increase management support for training and performance improvement, improve attention, retention, and application, and increase transfer on the job; the three things that spell S-U-C-C-E-S-S for you and your training and performance improvement work.
It's all yours as a part of the Creative Training Techniques™ Newsletter Membership Site.
"What an eye opener ... this is the best
$120 I have ever spent on the Internet"
What an eye opener! Just what I wanted -- suggestions as to how I can practically improve every facet of my training design and delivery.
My goal now is to make sure that I take the action and reap the full benefit from your great ideas. Thank you, Bob!
Sara Davis, PhD USA Today
And you'll be scratching your head wondering "Why is he giving me all of this for only $120 per year?" I'll answer that question in just a moment.
Inside the Member's Area RIGHT NOW:
Here's a sneak preview of what you'll discover inside the The Creative Training Techniques™ NewsletterMember’s Area right now for your immediate access...
The three tests for powerfully opening programs – and how to apply them
3 keys to effectively closing training programs – and why evaluations can’t be done at the end!
How to energize participants and beat the mid-afternoon slump!
Why key content needs to be revisited at least 6 times – and foolproof techniques for doing it without your participants even knowing it’s happening!
How to move from being a mere training provider to a trusted advisor!
The three people key to insuring the transfer of your training – and how to get their maximum support.
How to turn Kirkpatrick upside down (doing more of level 3 and 4 evaluation – instead of Level 1)!
"Great ideas I've never thought of"
Bob,
I can't tell you the number of memberships I've signed up for that held nothing new.
The Creative Training Techniques™ newsletter shares practical, usable ideas that I can apply immediately – and I have over 15 year's experience and a Master’s Degree!
Kathy Dempsey
The Learning Agenda
Quick energizers that can rouse a drowsy class in less than a minute!
A simple visual process (windowpaning) that can help your participants remember almost anything faster, better, and easier.
Sample openers, closers, review techniques, and energizers that you can modify for your own use.
3 red hot ways to get participants back from break on time!
The glaring mistake most trainers make (probably you, too) with evaluations and how to instantly eliminate it.
Quick and easy learning games you can modify, drop in your own content, and use – each with less than 30 minutes of preparation.
3 simple strategies for making question and answer periods the most energizing and profitable parts of your training.
Quick and easy strategies for dealing with difficult participants!
Mark this down, underline it, and read it out loud: the Creative Training Techniques™ Newsletter Membership Site is chock full of rock-solid content with absolutely no "dead time" or "wasted space".
"Tons of great ideas and ways to put it in action"
Jimmy, outstanding work! Love the format. I've been following you since the beginning, buying practically every book you’ve written.
But, the Creative Training Techniques Newsletter™ has always been a mainstay! Tons of great ideas and ways to put it in action. I REALLY like the new membership site idea – and for less than you charged for the print newsletter subscription!
You continue to add value and make a difference.
Bonnie Maddux
Independent Training and Performance Consultant
Only A Bonafide Knucklehead (Something
my Dad called me occasionally!) Would Walk
Away From This Special $120.00 Offer
While I reserve the right to increase the price for a subscription to the Creative Training Techniques™ Newsletter Membership Site, the introductory rate is only $120.00 per year for silver membership.
I'm not one to call names. (In fact, I'm one of the nicest guys you'll ever meet - just ask around). And I certainly wouldn't belittle anyone. But, I'd have to ask you, "What are you thinking?" if you passed up on this ridiculously low price.
Here's the thing: If you're not willing to spend $120.00 a year to learn exactly how to add value and make a difference as a training and performance improvement professional, then you're probably better off trying something else.
That may not be what you want to hear, but at least I'm being honest with you.
If you get just one super tiny idea from your subscription, it will pay for itself dozens, if not hundreds, of times over.
It's a no-brainer.
"Who would unsubscribe..."
Bob,
Hey! That first month is purty cool, man. Some good stuff.
The $120 a year rate is a great idea. Who on earth would unsubscribe if the rest are as good as the first one? Even if you know the stuff, it's worth it just for the reminders.
Steve Miller
The Adventure
If It's So Valuable, Then Why Is It So "Cheap"?
First of all, let's clarify something. It's not "cheap". Inexpensive? Absolutely. But, never "cheap". You won't find any of my content, anywhere, that isn't valuable.
I always, always, always put my best effort into my products. It may cost "only $120", but I guarantee you it's got hundreds of dollars (even thousands) of value in it.
So, the real question is, "Why only $120?”
Truthfully, there are three reasons.
I've been very fortunate in my training and performance improvement professional success and I am grateful. (Just this year, I received the Instructional Systems Associations “Thought Leader Award” and the Training Industry Survey named me on of the “20 Most Influential People in the Training Profession”. Sound cheesy?Maybe. Is it true? Most certainly. I've enjoyed more success over my 35 years in this profession than I would have dreamed possible. I'm just trying to give back.
I've been thinking about my own legacy and want to do something more. With the unexpected passing of a fellow colleague and all the talk of his impact on the lives of others, it has given me a new outlook on my own legacy. While I've always tried my best to help, now more than ever, I want to make a difference.
I've have to win your trust and respect and loyalty -- continually. I've got a lot of products in the works for the coming months. If I want you to buy any of them, then I've have to work on building (or maintaining) a relationship with you, right? You have to know you can trust me. You must know my stuff is useful to you.
Look, maybe I'm being foolish in telling you these things. Maybe I'm being vulnerable in sharing my feelings and being honest with you. Maybe you'll think, "I know he's a famous trainer and all, but he sure sounds like a sap."
That's fine.
But, maybe, just maybe, you'll find it a breath of fresh air in a sea of selfishness.
Either way, you asked. And that's why it's only $120.00 per year to subscribe to the Creative Training Techniques™ Newsletter Membership Site.
"I honestly can't imagine anyone coming
to your site and not becoming a member."
Bob,
Creative Training Techniques is a must have for anyone serious about being a training and performance improvement professional.
First of all, thank you for telling it like it is. I know of no one in the field who knows as much about this subject as you, and sincerely admire that you're telling the whole story, and making your newsletter membership site affordable for the newbie and the experienced trainer.
The information you share is rock-solid, easy to understand, and easy to put into practice. I can't think of anyone, no matter how advanced their knowledge of training and performance improvement, who wouldn't profit from this information.
Here's a no-brainer ... pay ten bucks and get a fast food meal that makes you feel sluggish and fat, or INVEST that $120 into knowledge that could easily pay you back thousands of times, every month!
I honestly can't imagine anyone coming to your site and not becoming a member. GREAT job!
Bob Lanting
Senior Vice President – Pfizer Global Learning (ret)
Which leaves us with our original question of the day:
Which Of These Would You Rather Have...
Or...
Rave Reviews and Results from Your Training and Performance Improvement Efforts Because You Truly ADD Value and Make a DIFFERENCE?
You get to pick. You can buy that medium cheese pizza or you can subscribe to the Creative training Techniques™ Newsletter Membership Site and reap results over and over again.
I can't guarantee you the results you'll achieve (that's up to you, your unique situation, and your effort), but I can guarantee you this: YOU WILL Get RESULTS or you'll get your money back.
For a Limited Time Only, I'm Waiving The $47 Activation Fee!
Normally there is a one-time $47.00 activation fee in order to gain access to the previous month's archives. (After all, other member's have been paying for these materials for many months.) However, if you join today, I'll waive the activation fee and you need only pay $120.00 to get started.
Note: This isn't a marketing "gimmick". (If you know me at all, you know I don't do gimmicks.) I really will remove this offer soon and begin charging the activation fee again. Don't miss out!
Lock-In Now For Only $120.00 And I Promise To Never Raise Your Subscription Price!
YES! Bob, I'm definitely not going to miss my chance to subscribe to the Creative Training Techniques™ Newsletter Membership Site!
I understand that I will be billed only $120.00 and that I may cancel my subscription at anytime, for any reason.
YOU WILL RECEIVE INSTANT ACCESS TO THE BACK ISSUES, AND ALL THE ARCHIVES
(Even if it's 2:00 AM on a Saturday)
* Every effort has been made to accurately represent this product and its potential. Please remember that each individual’s success depends on his or her background, dedication, desire and motivation. As with any endeavor, there is no certain guarantee OF RESULTS.
All the best, Bob PikeCSP, CPAE-Speakers Hall of Fame
P.S. Where else on the planet can you find weekly updates, archives access, downloadable library and more for only ten bucks? (Short answer: you can't!)
